4 Ways to Make Sure Your Product Stands Out From The Crowd

While we don’t really think about it that often, packaging is so important when it comes to showcasing your products. While a simple plastic wrap is effective enough to keep things safe from water and other elements, it doesn’t really scream luxury. If you want to wow your customers, you need to make the whole process beautiful from start to finish. That includes your branding, your marketing, but most importantly, your packaging. So, how can you make your packaging as beautiful as your product? Read on to find out.

Make it fit well

If you’ve ever bought an Apple product, you’ll know how perfectly everything fits in the box. From the second you open the box to pulling out your new phone/watch/iPad/Macbook, you can feel the thought and care that’s gone into displaying their products. You should strive for no less. Your packaging can be a multi-layered box that opens in a satisfying way, or you could package your product in a way that nobody expects. Whatever you decide to do, make sure that your product fits well in its box and shows off who you are as a brand. Even if you’re not a big brand like Apple, show off how much you’re worth.

Match it with your branding

Wherever possible, you need to make sure that you match your product with your branding. Whether it’s getting a simple engraved logo from tecan or additional labels to show off everything else you’ve got to offer, you should always aim to match it with your branding. For example, if you sell shoes you could make sure that the inner lining of your shoe boxes matches your brand. Not only does this help promote you as a business, but it shows impeccable attention to detail, and customers really do notice these touches.

Customise how it’s delivered

Another really fantastic way of showcasing how your product is viewed by your customers is to add a unique way of delivering things. Whether it’s your own drivers in a stand out delivery van or it’s how you notify your customers that their product is being delivered, make sure you’re like no other, and make sure it’s the best service possible. People like fast and accurate delivery services, so why not make it easier for people to get your products? The thing with customers in this day and age is that they want their product as soon as they’ve ordered it. Wherever possible, offer a same day or next day delivery service, and make sure the packaging looks as good as the product.

Use influencers

Finally, influencers are invaluable when it comes to marketing your product and your brand. If you send them immaculately packaged products, they will rave about it. Consider looking for influencers within your industry to send your products to in return for an honest review. There are so many people on TikTok and Instagram these days that could be perfect for making people aware of the time, effort and brilliance put into your product and its packaging.

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