Amplifying business success using the Five Ps of Strategic Coaching

Two experts from The OCM reveals the secrets to transforming an organisation
Amanda Hobbins and Jenny Whitfield
Amanda Hobbins and Jenny Whitfield

Businesses often turn to professional coaching to overcome challenges and foster growth. Yet, how can they ensure coaching yields tangible benefits beyond a mere checkbox exercise? The answer lies in the five Ps of strategic coaching—a framework created by The OCM to guide organisations seeking to use coaching as a transformative tool.


At the core lies Purpose, the driving force behind every action. This is by far the most important stage. Having a clearly defined purpose enables organisations to set a benchmark for measuring outcomes and it ensures alignment with strategic goals at both organisational and individual levels. Considering the strategic goals is vital for understanding how coaching will achieve them. The clarity of purpose determines the level of success.


Selecting the right coaching partner is essential. It is more than a mere transaction; it is about forming a close strategic alliance and collaborating throughout the programme.

Organisations can sometimes feel that once a coach or coaches have been chosen that should be the end of their involvement. But it is just the start. A true partnership, with continuous communication and feedback from both parties, makes the difference between a good coaching engagement, and a transformative approach that has organisational impact.


Effective planning is the backbone of any successful coaching programme. By integrating regular review points and organisational context, businesses ensure that the coaching efforts remain on course, driving towards the objectives.


Creating consistency and insight is vital. Establishing a common model for coaching conversations creates shared understanding and direction. Identifying recurring themes, patterns and insights from the coaching sessions allows organisations to understand invaluable lessons that inform future strategies.


Finally, organisations need to select their coaching partner and coaches carefully and say no if they do not feel like the right fit. Often this will come down to gut instinct, but if something does not feel right at the beginning, it is unlikely to change, and this can hamper the results. Reputable coaching providers will conduct a rigorous interview process between client and coaches before finding those who are the right fit for the engagement.

It is also worth pointing out that organisations should make sure they are coaching the right people. Coaching is an investment in their people, so choosing the ones who will benefit most and create the greatest transformation for the organisation is just as important as selecting the right coaches.

Putting the Five Ps into practice at Henry Boot PLC

Henry Boot PLC, with over a century of expertise in land, property, and development, embraced the five P's approach to strategic coaching to accelerate leadership development and drive cultural change.

Integrating one-to-one coaching with their leadership development programme, the company witnessed significant transformation. Over a five-year period, a team of 27 skilled coaches worked with over 70 leaders in the organisation.

The programme has been an enormous success and is credited by the organisation as enabling cultural change that would not have happened without it. In addition, themes that emerged from the coaching programme have now informed and influenced the strategic goals for the organisation.

This demonstrates that by embracing the five Ps organisations can benefit from the full potential of strategic coaching, driving sustainable growth and success.

By embracing the five Ps of strategic coaching, organisations can navigate a clear pathway towards using coaching as a strategic asset. Purpose, partnership, planning, patterns, and people—these elements combine to unlock the full potential of coaching and help companies improve their business performance and success.

Written by
Amanda Hobbins and Jenny Whitfield
Written by
April 24, 2024