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Entering the Property Flipping Market? Here’s How to Spot a Worthy Investment

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BizAge Interview Team
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You’ve watched the shows and thought, “I can do that.” How hard could it be? Buy a property. Fix it up. Sell it.

What you don’t see are the sleepless nights, breaking into a cold sweat when handed an invoice. And, oh yes, the dreaded “we didn’t budget for this.”

On paper and TV, flipping homes sounds like a great way to turn a profit. However, it’s not always smooth sailing, particularly if a property is damaged or outdated. The good news? It’s a whole lot easier when you’ve got the right team behind you, like experienced restoration contractors who know what they’re doing.

Spotting a property with real potential demands more than an eye for pretty tiles and trendy paint. If you’re a business owner looking to branch out or an investor wanting to make smart moves, you’re in the right place.

Why Property Flipping Appeals to UK Business Owners

For entrepreneurs, flipping houses hits that sweet spot, giving you control, letting you flex your creative muscles, and, if done right, bringing in a solid return.

Take Alexandra Fidoe, for example. She turned a tough chapter into a success story by launching a flipping business that’s now worth £3 million. 

Following her divorce, Fidoe was left with £100,000. Instead of buying a new house for her and her two kids, she invested the money in her first flip. The rest, as they say, is history.

When done right, property is more than an asset; it’s a growth strategy. Still, how do you know a fixer-upper is worth your time and cash?

Strategy First

Don’t fall for granite countertops and trendy paint colours. The most profitable flips are about structure, location, and scale, not just aesthetics. 

The bones of every property matter most. If the roof’s a wreck, your profit will be too. Restoration Contractors LLC advises bringing in a roofing expert for a thorough inspection.

Even a charming Edwardian terrace could hide costly roof issues, severe storm damage, or a serious damp problem. Always factor in professional assessments early.

How to Spot a Fixer-Upper That’s Worth the Investment

Location: Follow the Growth

Start by scouting neighbourhoods on the brink of a comeback. Think about accessibility to transport, new developments nearby, and shifting demographics. 

For instance, Manchester Evening News reports that Wigan is currently one of Greater Manchester’s most affordable boroughs. The area offers great flipping potential for buyers priced out of central areas.

Look for these location green flags:

  • Proximity to schools and public transport

  • Planned infrastructure upgrades

  • Local demand for rentals or first-time homes

Bonus tip: If a Costa Coffee just opened down the road, that’s a sign of gentrification in progress.

Check Structural Integrity Before Anything Else

Cosmetic flaws are fine. Bad structure isn’t. 

Cracks in the walls? Roof sagging? Uneven floors? These could indicate foundational issues that blow your budget out of the water.

Before falling in love with a bargain, hire:

  • A chartered surveyor for a structural assessment

  • Fully licensed restoration services for early estimates on serious repairs (specifically roofs, plumbing, and damp)

  • A trusted electrician to assess outdated or unsafe wiring

Don’t skip this step, even if it means enlisting a licensed general contractor to oversee smaller projects. Investopedia notes that unexpected repairs are one of the biggest reasons flips fail to make a profit.

The 70% Rule Still Applies

Even in the UK, this US-based principle holds value. The idea? Pay no more than 70% of the home’s after-repair value (ARV) minus the estimated cost of repairs.

Here’s a simplified example:

  • ARV: £250,000

  • Estimated Repairs: £40,000

  • 70% of ARV = £175,000

  • Max purchase price = £175,000 - £40,000 = £135,000

This rule helps keep your profit margins healthy if surprises pop up (and they will).

Red Flags: When to Walk Away

Not every cheap property is a golden opportunity. Here are some major turn-offs:

Unfixable Layouts

If fixing the flow of the home means moving staircases, plumbing, or major structural walls, you’re not flipping; you’re rebuilding.

Legal Headaches

Shared driveways, boundary disputes, or historic preservation rules can delay projects for months or kill the deal altogether.

Japanese Knotweed

Yes, really. It’s invasive, destructive, and hard to get rid of. Spot it? Walk away or negotiate a very deep discount and plan for certified removal.

Know the End Game

Before you lift a hammer, ask: What’s your exit strategy?

Slate cleverly notes that some buyers fall into flipping by accident and thrive. However, the most successful flippers? They planned it from day one.

Flipping can be exciting and addictive. At the same time, it’s not without its curveballs. One minute you’re picking out splashbacks for a new kitchen, and the next you’re scrambling to get a damp-proofing certificate. 

If you thrive in a manic environment without losing your cool, flipping might be your calling. Otherwise, you’ll work yourself into a situation you don’t want to be in.

The trick is to do your homework, build a solid team you can count on, and don’t get hung up on perfection.

Written by
BizAge Interview Team
July 30, 2025
Written by
July 30, 2025