From a Kitchen Table and £2000 to a Global Creative Agency

Two women, one kitchen table. A shared vision on how the creative and event worlds could be reworked. Experiences looked incredible yet often lacked storytelling or cultural meaning. When Nina Ferguson and Charlotte Clark met, they recognised that gap immediately and believed events could do more. They could move people, spark movements, connect communities, and shift culture. So with £2,000 from a friend and not much more than instinct and relentless drive, they launched INCA Productions from Charlotte’s kitchen, 25 years ago.

The early days and 1st million

In the early days, they were everything at once. Producer. Cleaner. Strategist. Bookkeeper. Project manager. There is a unique kind of pressure that comes with knowing rent depends on every decision you make, every pitch you land, every invoice paid, and they describe the beginning as the hardest point in the business, because when you only have £2,000 to work with, nothing is theoretical and you cannot afford to make mistakes.

Yet, that constraint also bred smart decision-making. Nina and Charlotte learned to innovate, building experiences that were creatively brave, commercially sensible and deeply considered. They built a team that felt more like family than a workforce because trust and shared beliefs mattered. Two years after launching, their revenue hit £1 million without any external funding. Their business grew by word of mouth and an excellent agency. Clients hired them, saw results, felt the difference, and returned again. One project led to another, and soon, INCA became known for something powerful: a bespoke agency that not only delivered on its ROI but also enjoyed the process.

INCA today

Fast forward to today and that belief has scaled into a global creative agency. INCA Productions turns over multi-millions each year. They now operate with an international footprint, having reached their long-term goal of expanding beyond the UK. Their New York office marked a climactic shift in their ability to activate globally, and in 2023, joining The Independents Group opened even more possibilities for worldwide scale and reach with like-minded independent best in class agencies across the globe.

Along the way, Nina and Charlotte have built a client roster many founders dream of: Apple, Audemars Piquet, Moët & Chandon, Chanel, Loro Piana, Netflix, EA Sports, Breitling and many more. Their work continues to lead in the luxury and lifestyle sectors, but the agency has carved out a place in spaces historically dominated by men. Automotive, for example, where they have delivered for legacy brands such as Rolls-Royce. They have also worked with Glenfiddich, a brand rooted in heritage but evolving through culture. That breadth of work reflects their ambition, but more importantly, the trust global brands place in them. They earned their way into rooms where few women were invited, not by trying to imitate the industry’s norms, but by building their own.

Standout projects

When asked about standout moments, one story always resurfaces. Charlotte once described standing backstage at the British Fashion Awards at the Royal Albert Hall. The show was in full motion, the audience was alive, and the team watched months of planning unfold before their eyes. She looked at Nina and said, “We built this. From £2,000 and belief.” That memory sits close to their history, but their pride now also lies in work that speaks to culture on a deeper level. Producing the first NAT Gala with Sunshine during New York Climate Week is a recent example, combining creativity with climate conversation with purpose. It reflects how they see the role of creative production in 2025 and beyond.

Nina and Charlotte

Underpinning all of this is the dynamic between the founders themselves. Nina and Charlotte are different, and that difference is what has shaped nearly three decades of momentum. Nina brings strategy and scale thinking with long-term vision. Charlotte leads with creativity, emotional resonance, storytelling and cultural intuition. One sees where the industry is heading, whilst the other ensures work lands in a way that feels alive. Together, they built a company that is agile yet experienced, independent yet expansive. Their decision to avoid external investment for so long was intentional. It allowed them to preserve creative autonomy, build trust-driven leadership and grow at a pace that felt right for the work, not just the market.

Their teams describe them as generous leaders who nurture talent and open doors rather than guard them. Many people who worked with them decades ago still collaborate with them today. That continuity is evidence of something many businesses strive for but rarely maintain. A culture built on respect and mutual growth.

INCA’s story is one of two women who saw a gap in their industry and used imagination and resilience to fill it. They started small, listened often, experimented constantly, and scaled deliberately; they learned fast, trusted their instincts, and partnered with legacy brands not by chasing prestige but by proving themselves repeatedly.

From £2,000 and a kitchen table to producing global experiences for some of the most influential names in the world, Nina Ferguson and Charlotte Clark have shaped an agency that proves creative work can hold meaning and spectacle in equal measure. Their journey is both remarkable and grounded, built with no shortcuts, no entitlement and no fiction. Just two founders, 25 years with a belief that great ideas can change industries when paired with courage and momentum.

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