My Big Idea: farm management platform eAgronom

‍Hi Robin! What's your elevator pitch?

eAgronom is a platform helping farmers manage their operations, report to governments, track GHG emissions, and earn additional income by storing carbon in their soil. Today, over 3,500 farmers use eAgronom to manage more than 2.5 million hectares across Europe and Africa, helping them store over half a million tonnes of CO₂ every year, the equivalent of the annual emissions of 100,000 people. In short, we’re turning climate action into a profitable part of everyday farming.

Why does the market need it?

Food production accounts for around 31% of global greenhouse gas emissions, and about 70% of those come directly from farms. The farming industry is therefore a major polluter, but it can also have immense potential to be part of the solution. Soils are the world’s largest carbon sink after the oceans, and storing carbon in agricultural soil through photosynthesis is a key natural means to fight climate change. Farmers, however, often lack the tools and finance to make that shift. We bridge that gap with software, AI, and remote sensing that make sustainable farming measurable and profitable. This helps farmers cut emissions, improve soil health, and generate new income through verified carbon credits.

Where is the business today? 

We’ve grown from a small family farm project into one of Europe’s leading agri-climate tech platforms. Our tools now cover 2.5 million hectares across 13 countries. Around half of our farmers are also enrolled in the eAgronom Carbon Program, where we measure soil carbon improvements and help them generate certified carbon credits.

What made you think there was money in this?

We’re entering a new phase I’d call climate pragmatism. Everyone still agrees that climate change is a serious problem we need to tackle. But at the same time, governments are becoming increasingly worried about the economy and the strain on national budgets.

That’s where high-quality, removal-based carbon credits can play a really helpful role. Right now, European companies spend close to €1 billion every year on carbon credits - but almost all of that money leaves Europe because local projects make up only about 0.5% of global supply. And meanwhile, we hear constant concerns about high EU ETS prices pushing up energy bills and hurting Europe’s competitiveness.

If we build more carbon removal projects here in Europe, we can hit our climate goals while keeping more of this funding inside the region for local farmers and forestry owners. It’s a way to do what’s right for the climate and make the economics more workable for everyone.

What's your biggest strength?

I keep asking questions even when we think we already know the answer - because sometimes we’re wrong. I challenge timelines, assumptions, restrictions, and anything else that feels like it might be taken for granted. It’s not always comfortable for me, or for the experts on our team or our partners’ teams. No one likes being wrong, especially when they’re considered the expert. And to be fair, most of the time they are right.

But every now and then, those questions expose a better path forward - something we would have missed if we didn’t push back on the “obvious” answer. And it’s those moments that keep me asking, keep me challenging, and keep me pushing against the popular belief.

What is the secret to making the business work?

Just keep moving forward. There will always be more tasks than time, and it’s very easy to get overwhelmed. The trick is that the tougher the situation gets, the calmer you need to be. Take a breath, figure out which things truly need to get delivered, and focus on shipping results - one step at a time.

How do you market the company?

We’ve started creating what we jokingly call “Victoria’s Secret Fashion Show–style” regenerative farming events. In every market where we operate, we team up with local partners to set up field trials that test different sustainable practices in real conditions.

The format is simple: we kick off with theory - featuring both local experts and international speakers - and then move straight to the field so farmers can see for themselves what actually works and what doesn’t, right in their own neighborhood.

For us, this is incredibly important. It’s one of the best ways to bring practical, trustworthy knowledge to our clients. And it also strengthens our brand as a company that genuinely has farmers’ backs.

What funding do you have? Is it enough?

We’ve raised a total of $20M. Our largest funding round so far was a Series A round for $10.7M in July 2024, led by Swedbank AB. We are about to raise a $15m - $20m Series B round - this is going to be our last round unless we want to do some acquisitions in the future.

Tell us about the business model

Our entire business model is focused on supporting farmers in moving to sustainable practices by providing them with access to knowledge, finance and the right tools. We operate a hybrid model that combines software licensing with climate program revenues. Farmers who join our Carbon Program use eAgronom’s farm management software for free, and we take a share from each verified carbon credit sold. For those who are not part of the program, the software is available through an annual subscription.

What were you doing before?

Before eAgronom, I was helping on my family farm while studying computer science. In 2016, my father was struggling to manage the farm using ten different Excel sheets, so we looked for a proper tool, but nothing really worked. I decided to build something myself and created my own farm management software. That first version quickly caught the attention of other farmers. They started using it too, and that’s how eAgronom was born.

Are there any technologies you've found useful?

I think LinkedIn is an incredibly useful tool - honestly, much better for building and maintaining a network than running around to every startup event. It helps us reach potential resellers, customers, investors, employees, and all the other people who matter for the business. It saves a huge amount of time - and money too.

What is the future vision?

Today we have a very simple target: farmers shouldn’t need to use a computer - or even the eAgronom mobile app - for reporting. Everything should be fully automated. And not just automated for the sake of convenience, but automated in a way that improves the credibility and granularity of the data compared to estimates, partial satellite checks, or rough proxies.

It’s a tough challenge. Many companies end up compromising between data quality and the farmer’s workload. We don’t want to make that compromise. We want to innovate our way out of it.

Getting data collection right is the foundation for everything else we do - the carbon program, the AI Agronomist, government reporting, GHG accounting, and everything still to come.

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