My big idea: media buying analytics platform RedTrack

‍Hi Vlad! What's your elevator pitch?

RedTrack provides the insight and action solution for media buyers, the same way AppsFlyer did for mobile apps. We help performance marketers see the real ROI behind every ad dollar by owning and activating their first-party data. We unify attribution, conversion tracking, and ad platform signals into a single system that restores visibility and confidence in campaign decisions. Third-party cookies are gone and platforms are increasingly opaque, so media buyers need our clean, reliable signals to optimize. The clear campaign data RedTrack provides helps media buyers make better decisions and get the most out of every dollar spent.

Why does the market need it?

If you’re a big corporation, you’re not going to have trouble finding a sophisticated suite of digital marketing tools that you can afford. If you’re an SME, the scope and price of those tools and services is totally out of reach. RedTrack is how we close that gap: SMEs get the sophisticated digital marketing tools they need without going bankrupt or having to buy a bunch of add-ons they won’t use. The clear data they receive makes it possible for them to be continuously optimizing campaigns. Better data makes better campaigns, and better campaigns mean more sales, more customers, and genuine growth.

Where is the business today?

We’re a fast-growing B2B SaaS company helping performance-driven businesses understand and improve the real ROI of their paid acquisition. By going one step beyond reporting and turning data into action, we’ve successfully found our niche at the intersection of conversion tracking, attribution, and measurement. We’ve integrated AI really effectively into our product, and it’s making our users work more efficiently. In short, we’re growing, and we’re in a great spot.

What made you think there was money in this?

In a word, experience. I’ve spent 25-plus years in digital marketing. I helped scale a Boston-based SaaS almost entirely through paid ads. It became obvious early on that reliable conversion tracking and clear attribution to ad spend are fundamental to running scalable customer acquisition. It was just as clear that the industry was moving away from third-party data toward first-party data. Building a solution around first-party data for accurate measurement, attribution, and media buying automation was a logical step. I never felt I was speculating, and I was right.

What's your biggest strength?

Our biggest strength is people, whether that’s our customers or our team. Our customers actively engage with us and always share feedback. We directly shape the product in response to the real operational needs they express. They’re giving us critical feedback on proprietary technology, private cloud infrastructure, and large-scale data processing. They’re adapting to AI, and they expect us to embed it into our product in a practical way.

From a growth perspective, we’re building a scalable business that doesn’t rely on hiring more and more people to grow. One of our biggest strengths is our product-led growth model and strong emphasis on inbound channels. We compound our growth without linear headcount expansion, and it’s worked wonders for us.

What is the secret to making the business work?

Our main challenge is complexity fatigue. Marketers are overwhelmed with tools, metrics, and partial solutions that don’t talk to each other. By the time they get to us, they’re exhausted. RedTrack needs to work for them, and quickly.

Lacking focus and having a rocketship product has long caused us a bit of growth friction. We’re solving this by simplifying aggressively. We solve one painful problem end-to-end before expanding. Clarity will always trump completeness, especially for product lead growth.

How do you market the company?

Our core marketing mix includes paid ads, search, and increasingly LLM optimization. All this is supported by word-of-mouth, referral programs, and ecosystem partnerships. I’ve learned that if growth requires linear headcount expansion, then you’re creating a bottleneck disguised as a growth engine. We don’t depend on endlessly hiring to grow and put strong emphasis on inbound channels. It works for us.

What funding do you have? Is it enough?

We are venture-backed. Capital is a growth tool, never a safety net. I abandoned the growth at any cost mindset early and it has paid dividends. We accelerate the right bets at the right time and focus on efficient capital allocation. Thanks to a recent Series A round, we’re currently working with a runway of 20-plus months.

Tell us about the business model

RedTrack is a subscription-based SaaS with tiered pricing based on usage and value—not a percentage of ad spend. Pricing is fully transparent, with no hidden costs, and designed around clear usage scenarios rather than complex feature gates. The main transition point is how the product is used: from a single operator, to a team, to enterprise-scale usage.

We do offer a wide array of addons to upgrade the account, but they are the same and priced the same for all the users.

We intentionally keep the core product affordable for SMEs. We’re able to do this because we don’t rely on third-party cloud infrastructure. We built our own technology and private cloud, which gives us major operating efficiency. In simple terms, if we moved to a standard cloud provider, our infrastructure costs would increase many times over—and we would no longer be able to offer the pricing our customers rely on today.

We can break even but that`s would limit the resources we can reinvest into growth so we consciously keep a moderate burn rate.

What were you doing before?

I’ve spent the last quarter of a century in this industry, so you could say that before I was in digital marketing, I was in digital marketing! Back when I started, there were no databases and zero advanced tools. We were scaling with basic tools like Excel. I’ve basically spent my professional life watching this industry go from the Stone Age to the Space Age.

Are there any technologies you've found useful?

On a personal level, the most valuable tools I use today aren’t exotic. I’ve got a fully remote team, and our essential tools are clear thinking, pen and paper, and anything that helps with communication. Otherwise, LLMs have largely replaced traditional search in my daily work. AI has become a research and thinking partner, while critical data points are still validated independently.

What is the future vision?

We want RedTrack to become the standard solution for SMEs that acquire customers through paid advertising. We want to be the default system for capturing, storing, processing, and activating first-party data. Whether that data feeds ad platforms for better optimization, supports human decision-making, powers automation, or enables AI-driven insights, we want it to come through RedTrack. The end goal is to make better performance decisions the norm rather than the exception.

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Vlad Zhovtenko is the CEO and co-founder of RedTrack, an AI-powered automation and analytics platform for e-commerce media buyers. With over two decades in digital advertising, Vlad helps brands turn campaign data into decisions that scale revenue and reduce wasted ad spend. Before RedTrack, he co-founded programmatic media-buying platform AdxGeeks and advised companies on building high-impact, data-driven marketing strategies. LinkedIn

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