The Best Marketing Methods For Your Main Marketing Goals

What are some of the main goals you wish to gain from a marketing campaign? 

• Raise brand awareness
• Increase sales
• Generate new leads
• Build trust
• Increase web traffic
• Improve customer retention

You might have separate campaigns dedicated to each of these, but you need to understand which marketing methods are the best for helping you achieve every goal. It’s not a case of one magical method being the key to unlocking all of these targets - here’s a breakdown of the best marketing choices for each goal: 

Raise Brand Awareness - OOH Advertising

OOH (out-of-home) advertising is the go-to choice when you want to raise brand awareness. This method involves everything from taxi advertising to plastering posters on billboards. It’s a traditional form of marketing a business but it raises awareness around your brand like nothing else. 

The outstanding factor here is that OOH advertising puts your business in the public eye. Slapping an advert on a taxi cab means your business is basically being driven around a busy city. Billboard ads are seen by millions weekly - and getting that many eyes on your business will only ever raise its profile. 

Increase Sales - Online Paid Ads

When your primary goal is to increase sales, paid online ads come in clutch. They’re a big part of modern digital marketing campaigns and involve paying to place adverts for your business on search engines, social media, YouTube or web pages. 

Online paid ads have an excellent conversion rate because they’re designed to present themselves to your target audience. You choose an audience profile when setting up the adverts, and people who fit this see your ads. As such, your ads are likely to be seen by people who have an interest in what you’re offering - hence they’re more inclined to click the ad and make a purchase, increasing your sales.  

Generate New Leads - Paid Search/SMM

If you’re looking to capture new leads or customers, then paid search engine marketing and social media marketing are your best bets. Paid search is effectively what we were just talking about; you pay to promote your business at the top of search engines. Seeing as most consumers start their purchasing journey with a search, your link has a high chance of being seen and clicked. 

Social media marketing is also great for generating new leads because it helps you tap into your target market on a more refined level. You can build a social media following and use your newfound reputation to convince more people to give your business a try. 

Build Trust - Review Generation

Many businesses don’t appreciate the power of review generation as a marketing tactic. You should always try to gain as many reviews for your business as possible because it’s the number one trust signal with consumers. If they see positive ratings, they’ll trust the business. 

You should develop different ways to encourage people to leave reviews for your company. This is sometimes as simple as sending out free products to people or giving users test runs. These individuals can try your product/service and leave a review without spending money. It’s a win-win for both of you - and the more reviews you create, the more trust you’ll build. 

Increase Web Traffic - SEO

For some companies, web traffic is a big marketing goal. You want to drive as many people to your website as possible, in which case you must use search engine optimisation. Recent figures show that 64.41% of web traffic comes from Google searches. That makes it the biggest traffic source out there, so you have to get your business to the top of the rankings. 

Most users only care about the first page of Google search results - and even then you need to be in the top five to make a big impact. SEO helps you develop a more search-engine-friendly website that ranks better and helps you draw in all the traffic you’re hoping for. 

Improve Customer Retention - Email Marketing

Again, businesses sleep on email marketing because it seems outdated, yet it’s the best way to improve customer retention and loyalty. 

Why? Because email marketing lets you retarget customers with personalised offers. You can see their order history and send out discount codes for similar products - or present them with the latest releases from the product category they were interested in. 

Customer retention is all about personalisation, and no method does this better than email. 

Improve your marketing campaigns by using the best marketing methods for your core goals. It’ll be easier for you to tick off every goal and create marketing campaigns that genuinely deliver results (for once).