An Honest 2025 Review of Optisearch

It’s no secret that having a strong digital marketing strategy can be a game-changer for businesses, helping to attract more clicks, more conversions, and ultimately more profit.

The problem? The gap between wanting a good Google marketing strategy and actually having such a strategy can be wide. With every business jostling for valuable search engine space, finding a way to get your brand’s voice heard can seem insurmountably impossible. 

And for many businesses, that’s not an entirely incorrect view. Given the amount of time, effort, and expertise required to achieve search engine success, it’s often not feasible for businesses to put together a search engine marketing strategy that achieves meaningful results.

In that scenario, handing the job over to outside experts becomes the most obvious solution. In recent years, Optisearch has emerged as one of the leading Google Ads and SEO agencies in the UK. With that in mind, we’d thought we’d take a deep dive look at Optisearch’s offerings, so in this post, you’ll learn who they are, what they do, the advantages and disadvantages of their services, and much more. Let’s take a look. 

Who Are Optisearch?

Optisearch is an award-winning, data-driven Google Ads and SEO agency based in London. 

They were established back in 2022 by Louis Riat-Bonello, and since then, have established themselves as one of the leading Google marketing companies in the country. Unlike other digital marketing agencies, Optisearch works exclusively within the search engine marketing realm, offering an exceptional level of experience and expertise at a budget-friendly cost. 

What Services Does Optisearch Provide?

As mentioned above, Optisearch is all about search engine marketing, with a strong emphasis on Google marketing. 

They focus on providing SEO and Google Ads services. For those who need reminding, that means Optisearch deals with Search Engine Optimization (the internet wizardry that pushes a website towards the top spots on search results pages) and PPC (Pay-Per-Click) Google adverts. 

While these two services are distinct, they also overlap considerably. You can hire Optisearch just to take care of your website’s SEO requirements, or put together a winning Google Ads campaign, or you can do what most ambitious companies do, which is to hire them to do both simultaneously. Digital marketing often rewards businesses that invest in both SEO and paid ads, and Optisearch are masters of both of them. 

Which Businesses Should Use Optisearch?

Part of Optisearch’s charm is that they’re suitable for a wide, wide range of businesses. The agency’s success is built on underlying principles of what it takes to achieve search engine marketing success, and those principles can be applied to businesses across a wide range of industries, revenues, and sizes. 

So which types of businesses, specifically, will benefit from what Optisearch has to offer? For that, the answer is simple: anyone who’s looking to improve their search engine marketing performance.

Google marketing success exists on a spectrum. Even businesses that have OK marketing strategies will benefit from working with Optisearch, since they’ll take what you’ve currently got in place and make it significantly better. Businesses that have no Google strategy will also obviously benefit, as will young businesses that want to make sure they have the best search engine marketing strategy in place as early as possible. 

Optisearch Pros and Cons

While we found that there’s much to love about Optisearch and its offerings, it’s not perfect — and that shouldn’t come as too much of a surprise, since there are positives and drawbacks of every digital marketing agency. 

Let’s take a look at some of those advantages and disadvantages in more detail.

Pros

Exclusively Works With Search Engine Marketing

This is an underrated plus that many businesses looking for success on Google overlook. Many marketing agencies offer Google marketing as just one of the many marketing services they provide, which can make you question whether they’re experts or jack-of-all-trades. Optisearch offers expert search engine marketing, and nothing else. 

They Offer Free Google Ads and SEO Audits

Want to see what Optisearch can do for you? All you need to do is ask. They offer free Google Ads and SEO audits, in which they’ll outline the strengths and weaknesses of your current strategy, as well as how they can help. 

Effective Yet Affordable SEO and Google Ads Services

You’d assume that expert SEO and Google Ads services would come with expert-level prices attached, but that’s not the case with Optisearch. They offer best-in-class search engine marketing at a price point that most businesses will find more than acceptable. 

They Know How to Get Results

The proof is in the pudding. Optisearch has a proven track record of getting results and can show you. For one client, they generated £13,000 in profit in a single month. That’s pretty impressive stuff. 

They Throw In Additional Perks

Still want more? Optisearch delivers. Aside from providing fast results and transparent reporting, they also throw in conversion-optimised landing pages and CRM tracking systems that turbocharge results. 

Cons

Limited to Search Engines

Looking for social media marketing, YouTube marketing, and other digital marketing services? You’ll need to look elsewhere. Optisearch is all about search engines. 

They Don’t Specialise In A Specific Industry

Some businesses prefer to work with digital marketing agencies that specialise in their industry. Optisearch doesn’t have a specific industry they work with — their search engine marketing principles can be applied to all businesses looking to get ahead on Google. 

Our Final Verdict on Optisearch

Having taken a good, hard look at Optisearch, we have to say that we’ve been pretty impressed by what we’ve seen. This is a search engine marketing agency that gets pretty much everything right. It’s always nice to see an agency that can deliver results while still being budget-friendly, and it’s clear that the people running the business have plenty of experience in putting together and managing successful search engine strategies.

While the lack of other marketing services — social media marketing, for example — might put off some businesses, we think it’s a plus point. If your goal is to find success on Google, then Optisearch delivers. 

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