Elevating Business Appeal: Transforming Your Storefront for Success

How to smarten up your appearance
BizAge News Team
A shop front

You’ve probably heard of curb appeal for your home to make it sell faster, or just for your personal preferences, but have you thought about it for your business? Many business owners don’t think about the exterior of their business because everything they need to bring customers inside is on the interior of the premises. However, why shouldn’t you do everything you can to get people walking through your doors to see what you’re about? Let’s take a look at how you can boost your business’ curb appeal and in turn, your sales.

Upgrade your signage

Take a look at the signage above and around your shop? If you were seeing it for the first time, would you be interested in going in to look around? If the answer is no, it’s time to redesign your signage. While your new signage is being made, give any window panes, doors and door frames a fresh lick of paint. The newer and more updated your business looks, the more change you have of new customers walking through the door.

Consider a canopy

Canopies are a great addition to any storefront. Whether it’s to help provide some shelter for your customer against the elements, or whether you’re choosing to use it for decorative purposes, you’re going to be adding something to the outside of your business that can serve many purposes. Another bonus? If you choose one that matches your branding, you’re adding even more curb appeal to your business.

Decorate your windows

Window displays can do wonders for your business, so get creative when choosing what to display in your window. There are loads of great inspiration ideas on Pinterest if you’re struggling to think of something clever. Or, you might be thinking about hanging posters in your window showcasing what offers you have on. Again, think about matching it with your branding to keep things consistent and looking really professional.

Other touches to consider

Sometimes small touches make the world of difference, so let’s take a look at some of the other touches you could consider to add curb appeal:

  • Re-tarmac your car park and have the spaces repainted to keep it looking fresh. If you are re-tarmacing, use Tarmac Surfacing Specialists to make sure the job is done well.
  • Trim back any trees that might be blocking the view of your business, and prune any flowers.
  • Jetwash the brickwork of your premises to remove any dirt and grime that might have built up over the years.
  • Have an a board made to stand outside of your business.
  • Consider having products just outside of your doors to entice people in. The more friendly you seem, the more likely people will come in to look around.
  • Have a member of your team out front welcoming passersby into your store.

As you can see, there are many ways you can add curb appeal, and you don’t have to spend a lot of money either! Put some effort in and see how effective a well presented storefront can be!

Written by
BizAge News Team
From our newsroom
December 4, 2023
Written by
December 4, 2023