How AWS is turbo charging generative AI

Vincen Arivannoor, Senior Consultant at VeUP, explains the Amazon connection
Vincen Arivannoor

The impact of Generative AI, exemplified by ChatGPT's launch in November 2022, has been nothing short of revolutionary. From content generation to language translation, GenAI has shown its prowess across various natural language processing tasks. However, its open nature presents a dilemma for enterprises, especially those in highly-regulated industries, where proprietary data is a critical asset.

The advent of Generative AI has sparked a revolution in various industries, offering unprecedented capabilities to write code, create marketing, copy, and generate presentations with ease. However, the use of open GenAI tools by enterprises raises concerns about the security of proprietary data. The story of Samsung engineers who spectacularly used ChatGPT to improve their coding efficiency but unintentionally exposed confidential data to external servers highlights the risks associated with open GenAI tools. 

While competitors like Microsoft, OpenAI, and Google offer a one-size-fits-all approach to GenAI adoption, AWS takes a different path by handing over the data security and control over to their partners. By enabling partners to use foundational models within their own environment, AWS ensures that sensitive data remains protected and confidential. This approach empowers partners to leverage the benefits of GenAI without compromising their proprietary information.

AWS goes a step further by allowing partners to fine-tune the foundational models according to their specific needs. This level of customisation enables partners to optimise GenAI's responses and performance, tailoring the technology to suit their unique business requirements.

Why AWS is focusing on Generative AI

Generative AI has a high value potential, with projections indicating a potential $4.4 trillion in value across diverse industries. In the high-tech sector, a substantial contribution of $460 billion is anticipated, with software engineering playing a crucial role. These estimations underline the enormous opportunities that Generative AI offers to SaaS startups, equipping them with the tools to secure a competitive advantage and thrive in their respective domains.

Key Functions Driving Value

Customer operations, marketing and sales, software engineering and research development are the four key business functions that account for approximately 75 per cent of the total annual value from AI. Generative AI has the potential to transform these capabilities, revolutionising how startups operate.

Through leveraging AWS’s generative AI capabilities, SaaS startups are able to optimise customer operations, enhance marketing and sales efforts, streamline software engineering processes, and foster innovation in research and development. This comprehensive approach enables startups to unlock value across multiple fronts, driving growth and success.

Accelerating AI Performance

The progress of AI is rapidly advancing, aiming to achieve human-level performance. Previously estimated to match median human performance by 2027, AI’s natural language understanding is now projected to reach that milestone as early as 2023, according to McKinsey’s analysis. 

AI’s rapid development is allowing SaaS startups to harness advanced AI capabilities sooner than anticipated. By leveraging AWS’s generative AI tools and resources, startups can stay at the forefront of AI innovation and leverage cutting-edge technologies to their advantage.

Increasing Automation

Automation plays a vital role in driving productivity growth, and generative AI is a significant contributor to this trend. McKinsey estimates that integrating existing technologies could automate 60-70 per cent of work activities, up from 50 per cent previously. This steep increase in automation potential is fuelled by advancements in generative AI’s natural language capabilities.

Through utilising generative AI tools, SaaS startups can automate repetitive tasks, streamline operations, and improve overall efficiency. This empowers startups to optimise resource allocation, focus on higher-value activities, and achieve greater productivity gains.

Compensating for Economic Slowdown

Generative AI offers a pathway to accelerate productivity growth and offset declining employment growth. By automating individual work activities, SaaS startups can leverage AWS’s generative AI capabilities to enhance operational efficiency, reduce costs, and drive sustainable growth, even in challenging economic conditions.

How AWS Enables Generative AI SaaS

AWS is making significant strides in democratising Generative AI, which is different from the one-size-fits-all approach followed by Open AI, Microsoft and Google.

AWS providing foundational models to build generative AI

AWS is committed to empowering SaaS startups with access to foundational models. Recognising that no single model can fulfil all requirements, Amazon Bedrock enables AWS customers to choose from a diverse selection of FMs from leading providers, ensuring they have the flexibility and freedom to select the best models tailored to their specific needs.

Through initiatives like Amazon SageMaker JumpStart, businesses can easily embrace pre-trained opensource foundational models or train their own machine learning tools using AWS’ cloud architecture.

This flexibility empowers startups and enterprises to harness the full potential of Generative AI without significant barriers to entry. AWS has also partnered with trusted platforms like Hugging Face to provide access to reliable and transparent open models, further promoting the democratisation of AI.

AWS’s Programmatic Commitment to Generative AI Startups

Through other programs like the AWS Generative AI Accelerator program, AWS selects and supports startups that leverage generative AI to drive value and gain a competitive advantage over larger competitors. Startups in the program receive mentoring, technical guidance, and access to AWS credits to accelerate their development and deployment of generative AI solutions.

AWS Traditional Services Providing Groundwork Support for GenAI

A key advantage of AWS for SaaS startups is its ability to provide scalable and flexible infrastructure. AWS’s cloud infrastructure, including services like Amazon EC2 and Amazon S3, enables startups to scale their generative AI applications on-demand, ensuring they can handle increased workloads and deliver consistent performance to their customers.

Security and data privacy are also paramount concerns for Gen AI startups. AWS addresses these concerns by ensuring that all data remains encrypted and within the startup’s Amazon Virtual Private Cloud (Amazon VPC).

Access to Complementary Advanced Tools and Services

AWS offers a wide range of advanced AI tools and services that enable SaaS startups to harness the full potential of generative AI, empowering startups to incorporate AI-driven capabilities into their applications seamlessly.

Furthermore, AWS provides pre-trained AI models, enabling startups to deliver sophisticated and personalised experiences to their customers.

The Road Ahead

AWS, through its commitment to democratising AI, is making this power accessible to startups and businesses worldwide. The combination of advanced AI models, user-friendly tools, and a comprehensive infrastructure is revolutionising industries and driving innovation.

Written by
Vincen Arivannoor
Senior Consultant at VeUP
September 15, 2023
Written by
September 15, 2023