What to Remember When Running a Brick-and-Mortar Business

BizAge Interview Team
Open sign

It’s common knowledge that the internet has taken over pretty much every aspect of the world by now. This includes the business world. People shop online, order services online, and some people even have entire careers and businesses online.

However, this isn’t to say that there isn’t a place for brick-and-mortar businesses. A lot of people still enjoy shopping in person, as they get to look at the product in the flesh and get a much better feel of it. Also, some things have to be done in person.

You might be able to order a haircut online, but at some point, you’re going to have to be with another person for them to cut your hair. While yes, they could come to your house, and some hairdressers do offer these kinds of services, it’s still most common to go out to a hairstylist or a barber shop.

This is just one example of a business that would still operate out of a brick-and-mortar store. So, if you own a brick-and-mortar business, how can you make sure things run as smoothly as possible?

Property Maintenance and Management

When operating out of a commercial space, you have two options. Either you own the building or space outright, or you rent it from a third party. Both options have their advantages and disadvantages.

If you own a property, you have a physical asset. You also have full control over what you do with that property, without being beholden to another party. However, you are also completely responsible for the maintenance of that property, including all of the costs associated with that.

Renting a property is cheaper in the short-term, but can cost more overall. You also don’t own a physical asset at the end of the day. This is more manageable for most business owners. 

Whether you rent or own the property, you need to keep on top of all the costs associated with it, otherwise, you risk losing the property and your business.

Keep Your Employees Happy

For some people, working with employees is one of the best things about running a business. But this is only true when things are going smoothly and you’re able to keep morale high. 

Good morale isn’t just good for your employees, but the business as a whole benefits. Customers can pick up on unhappy employees and, even if they try their best, people who aren’t happy are unlikely to deliver the best service.

But if you make sure that you treat your employees fairly, they will repay you in turn.

Designing Your Commercial Space

When setting out a store or any commercial space, you need to think about what will attract customers. 

First, you need appropriate signage so people know where they are and, ideally, what you sell. The right signs can draw customers in, especially when combined with an attractive window display that showcases what you sell.

You should also ensure that your store is clean and neat, as well as arranged in a way to encourage customers to explore as much as possible.

This makes your store far more attractive and welcoming, so people are more likely to enter and even more likely to stick around. The longer someone is in a shop, the more likely they are to buy.

Written by
BizAge Interview Team
December 12, 2023
Written by
December 12, 2023